Real Good People. I scribbled the idea on an airplane sick bag while traveling in late 2005, and introduced the first stories in the summer of 2006 on Martha's Vineyard. Since then, these stories have been the foundation of the vineyard vines brand, expanding to include a series of short films, and becoming the cornerstone of seasonal campaigns. By strategically bringing stories of real people living their “Every day should feel this good” moments to life, we have created a community of customers who actively share how they live the vineyard vines lifestlye.
STRATEGIC DEVELOPMENT | CREATIVE DIRECTION | BRAND POSITIONING